Performance Campaign

I developed a testimonial-style campaign for Fiverr's Performance Marketing division, turning three real small business stories into 30+ multi-format assets (a tenfold content output) in the US and German markets. Using precise, interest-based audience targeting, the campaign met its user acquisition goals.

COMPANY

Fiverr

DELIVERABLES

DV360/YouTube Pre-roll, Social, TV

Year

2021

Role

Project Lead

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