AI Initiatives
After searches for AI-related services on Fiverr surged 1,400%, I led multiple, simultaneous activations to build on that momentum, positioning AI as an enhancer of human talent. This included an AI art contest, co-branded online courses, and a 360 campaign. Together, these efforts attracted over 24,000 new freelancers to AI categories and drove a 220% surge in client orders for AI services.
COMPANY
Fiverr
DELIVERABLES
Landing Page, OOH, TV, DV360/YouTube Pre-roll, PR, Social, CRM
Year
2023
Role
Project Lead, 360 Planning



