AI Initiatives

After searches for AI-related services on Fiverr surged 1,400%, I led multiple, simultaneous activations to build on that momentum, positioning AI as an enhancer of human talent. This included an AI art contest, co-branded online courses, and a 360 campaign. Together, these efforts attracted over 24,000 new freelancers to AI categories and drove a 220% surge in client orders for AI services.

COMPANY

Fiverr

DELIVERABLES

Landing Page, OOH, TV, DV360/YouTube Pre-roll, PR, Social, CRM

Year

2023

Role

Project Lead, 360 Planning

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