Brand Campaign

We set out to close the gap between having an idea and building it. I led Fiverr's flagship brand awareness campaign 'Something from Nothing,' using freelancer-made work to show what's possible when ambition meets the right support. The campaign drove 190M+ TV and 20M+ social impressions, alongside positive coverage across 35+ top-tier media outlets. Ipsos brand equity research showed the campaign strengthened Fiverr's positioning on trust and being the 'go-to' choice vs. competitors. The work went on to win the 2022 MUSE Platinum Award.