CASE STUDY · PERFORMANCE CAMPAIGN · FIVERR
Dream. On.
small business stories
A testimonial-style performance campaign that turned three real small business stories into 30+ multi-format assets.
COMPANY
Fiverr
YEAR
2021
ROLE
Campaign Lead
DELIVERABLES
Testimonial films, video cutdowns, social assets
The brief
Fiverr’s Performance Marketing division needed content that could meet its user acquisition goals in the US and German markets.
01 · Source
Identified three inspiring small businesses and captured their stories on video.
02 · Scale
Turned them into 30+ multi-format assets across YouTube pre-roll, social, and TV.
03 · Target
Ran the assets in the US and Germany with precise, interest-based audience targeting.
TESTIMONIAL VIDEO
Elma Blint Jewelry
Elma hired Fiverr freelancers to be her unofficial team, helping her with product design and other tasks to run her jewelry business.
TESTIMONIAL VIDEO
PREZP
After hiring a Fiverr freelancer to write a blog post, Marcus was so impressed with the result that he now relies on freelancers in almost all areas of his business.
TESTIMONIAL VIDEO
Jubal Talents
When it came time to build his dream app, Jimmy hired freelance app developers on Fiverr. He calls them “a backbone" for any new businesses.
Results
Goals met
user acquisition targets for the campaign
10x
content output
30+
assets for testing across formats and markets