CASE STUDY · BRAND CAMPAIGN · FIVERR
Something From Nothing
the making of a phenomenon
A brand awareness campaign, built from freelancer-made work to show what’s possible when ambition meets the right support.
COMPANY
Fiverr
YEAR
2021
ROLE
Campaign Lead
DELIVERABLES
Video, static assets, landing page
The brief
A Fiverr survey found that 25% of U.S. adults had a business idea in the past 18 months, but nearly 60% hadn’t pursued it due to a lack of resources.
We set out to close the gap between having an idea and building it.
01 · Strategy
Wrote the strategic brief, planned the 360 rollout, and led the agency pitch process.
02 · Development
Guided the agency from idea through production, keeping the work on strategy.
03 · Launch
Rolled out across TV, paid digital, social, CRM, PR, and a landing page.
CAMPAIGN FILM
A brand called nothing
The flagship spot follows a fictional brand called nothing from passing idea to global hit. Real Fiverr freelancers made its logo, merch, packaging, and even a video game.
RECOGNITION
2022 MUSE Platinum Award
Earned top honors for creative storytelling and success in boosting brand awareness.
Results
Go-to choice
Ipsos research showed stronger brand trust and preference vs. competitors
13.5M+
impressions on launch day from a trending Reddit takeover
35+
media features, including AdAge and Adweek