CASE STUDY · RETENTION JOURNEY · YOUTH SPORTS
Youth Sports Club
a retention journey
An end-to-end retention journey in HubSpot that guides first-time families from sign-up to re-enrollment.
COMPANY
A multi-location youth sports company
YEAR
2026
ROLE
Strategist & Builder
DELIVERABLES
Lifecycle strategy, registration form, nurture sequence, automated workflow
The brief
Choosing a youth sports program isn’t a one-time decision. Parents continually reassess cost, schedule, and fit throughout the season.
The company needed to win re-enrollment by keeping families engaged and answering their concerns at every stage.
01 · Register
Built a branded registration flow for first-time families.
02 · Nurture
Wrote a personalized email series that followed families through the season.
03 · Automate
Set up a 12-week HubSpot workflow to drive re-enrollment.
REGISTRATION
Data that powers personalization
A branded form that collects only the essentials for enrollment, contact, and personalization.
NURTURE
An answer for every doubt
Each email answers what parents are wondering at that point in the season, from ‘Did I make the right choice?’ to ‘Is this worth continuing?'
AUTOMATION
A journey driven by real behavior
Built live in HubSpot, the workflow adjusts messaging based on attendance, engagement, satisfaction feedback, and re-enrollment status.