Retention Journey

Choosing a youth sports program isn’t a one-time decision. Parents continually reassess cost, schedule, and fit throughout the season. I designed and built an end-to-end retention journey in HubSpot to address that evaluation at every stage. This included a branded registration flow, a personalized email series, and a 12-week automated workflow that adjusted messaging based on real signals like attendance and satisfaction feedback, guiding first-time families from sign-up to re-enrollment.